nike

Cosplaying Power Rangers In Akiba

A Nike ad featuring a dude being pursued by a flash mob of assorted cosplaying power rangers through the otaku mecca streets of Tokyo’s electric town, Akihabara.

After a spirited chase he is finally caught and inducted into the cosplaying power ranger gang and presented with a pink power ranger suit and a pair of Nikes.

Nike to Obtain Naming Rights to Park in Shibuya

http://www.nni.nikkei.co.jp –

Nike will lease a park, turn it into a skate park under the Nike brand.

Nike gets more than it bargained for in purchase of Tokyo park rights

http://globalvoicesonline.org –

Nike Japan, the Japanese subsidiary of sportswear multinational Nike, is planning to Miyashita Park into “Nike Park” after buying the park's naming for about 150 million yen. Nike plans to invest another 450 million yen in leisure facilities for the venue.

The plan has been met with indignation among some citizens, because of a planned entrance fee to park, and the fact that homeless people will be forced out of the area.