Now why you think the obvious answer would be the one I tricked you with to get you here and it’s not. In fact this is a tactic that many companies use to entice potential new customers into their funnel and try to stuff promises and shiny awards they won down their throat but lack any substance whatsoever. I know, I wish it was as easy as getting a half naked women to wear your logo on something that wouldn’t fit any adult but that’s not where the real sex appeal is. It’s not the icing on that cake that makes it, it’s the cake… What kind of social path just eats icing.
Substance Will Kill Flash in The End
What your company stands for and the service you provide your customers with create the movement that you have been desperately looking for. Now how do you get your companies website to convey they to your potential buyers and fans? Simply put, tell your story. Your company doesn’t exist to solely transact business and collect as much money as possible and if you think it does then this will be your last year in business. You started out with a purpose in mind, maybe you saw a place where you could make an impact, a way to better things or maybe even an innovative idea that your thought the world needed to know about. Whatever your start was needs to be your story. It needs to connect your customers to your cause and give them the opportunity to not only buy what your sell but to believe what you believe.
Okay Great, But How Does That Look On My Website?
Now you’re asking the right questions, it’s simple but not easy so let me break it down into steps
- Get rid of the clutter – So many people have their website designed to shock and amaze people and lose all sight of what’s really important
- Who is this company?
- What do they do?
- Why should I care?
- Connect first, sell later – A very easy way to do this on a high level is through video. Nothing conveys a story/message better than video, even as you’re reading this you’re thinking “I really wish this was just a video I could watch..”. I’ts not because you’re one of those kinesthetic learners, everyone is. It’s easier to really capture what someone is trying to say when they are sitting there actually saying it to you.
- Commit to your product – You only stand behind things that you believe in, unless you’re one of those social paths I talked about earlier that can eat only the icing off of a cake then you won’t be able to really represent something unless you believe it’s what people need.
Finally, go into action. Not the kind that people say “Wow Jeff you really put in a lot of work today”. I’m talking about the kind of action that actually makes people afraid to talk to you because they know that if they know that you’re operating on a higher level.
If you have questions on how to build a better website for your brand then check out ForceExposure – Web Design to get an in-depth understanding of what core fundamentals you’ll need for your site.