Forget the salarymen, Japan’s new ‘herbivore’ generation of males believe that life is far more important than work
Yasuo Takeuchi makes an improbable radical. Skinny, wearing jeans, a striped sports shirt and a baby blue cardigan, he is fidgety and talks in a near whisper. He is 33, works for a major publisher in Tokyo and inspired a label now applied to a new generation of Japanese men. He is the archetypal soshokukei danshi, “herbivorous male” or Ojo-man “girlie man”.