Let's face it, people who are fans of MTV probably don't like music all that much. More preoccupied with OTT-sponsorship deals, vacuous celebrity feedback-loops and Westwood overhauling your car, MTV's focus on music has gone quietly AWOL. But as Japanese mainstream pop appears to be one big commercial farce anyway, the more beating around the bush the better. The people waiting to get into Saitama Super Arena for tonight's MTV Japan VMAs wouldn't expect anything less than to see projected footage of Katy Perry dutifully sipping Coca-Cola in a themed backstage bar. You see, tonight is not so much about music, rather a consumer lifestyle that people are looking to buy into.